cam a22 4 4500 594212766 CHVBK 20200915061514.0 cr ||||||||||| 200806s2019 xxu|||||| 00 |eng d 0-472-07402-4 hardcover z780472054022 paperback 0-472-05402-3 paperback 978-0-472-12432-9 electronic bk (OCoLC)1183708156 (IDSBB)007209815 SzZuIDS BS/BE B400 ger rda 780 15 Love Joanna K. (DE-588)1150333766 Verfasser aut Soda goes pop Pepsi-Cola advertising and popular music Joanna K. Love Ann Arbor University of Michigan Press July 2019 1 Online-Ressource (320 Seiten) Illustrationen Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Tracking pop Includes bibliographical references (pages 279-301) and index This book examines the mediating role that Pepsi's commercials have played in forging lasting relationships between the American music and advertising industries from its 1939 "Nickel, Nickel" jingle to its pair of 2011-2012 X Factor commercials. It historicizes and analyzes widely disseminated Pepsi commercials for its signature and diet colas, focusing largely on well-known television spots and charting their evolution from featuring stand-alone, broadcast jingles to celebrities singing the latest pop songs and styles in its campaigns. This book investigates how Pepsi-Cola marketing has historically appropriated meanings from hit songs and celebrity musical endorsers, what new meanings its well-known spots attempted to emit, and why these commercials shaped future relationships between the American music business, the advertising industry, and corporate brands. PepsiCo Inc (DE-588)5297815-1 gnd PepsiCo, Inc PepsiCo, Inc fast Geschichte gnd Marketing (DE-588)4037589-4 gnd Popmusik (DE-588)4046781-8 gnd Music in advertising United States History Advertising Soft drinks United States History Popular music United States History and criticism Advertising Soft drinks fast Music in advertising fast Popular music fast USA (DE-588)4078704-7 gnd United States fast Criticism, interpretation, etc fast History fast Erscheint auch als Druck-Ausgabe Soda goes pop (IDSBB)007189717 588779407 https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=5802063 Uni Bern: Volltext 06.08.2020/B400/JAD BK020053 XK020053 XK020000 Stoppsignal FRED nebis DS ebbe idsbb B acq-record IDSBB B405 B405 405VT NELB4052008 / B400 IDSBB 100 1- Love Joanna K. (DE-588)1150333766 Verfasser aut IDSBB 490 0- Tracking pop IDSBB 776 08 Erscheint auch als Druck-Ausgabe Soda goes pop (IDSBB)007189717 588779407 IDSBB 856 4- https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=5802063 Uni Bern: Volltext 06.08.2020/B400/JAD SWISSBIB 588779407 ORANGE 588779407