Soda goes pop
Pepsi-Cola advertising and popular music
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| 008 | 200806s2019 xxu|||||| 00 |eng d | ||
| 020 | |z 0-472-07402-4 |q hardcover | ||
| 020 | |z z780472054022 |q paperback | ||
| 020 | |z 0-472-05402-3 |q paperback | ||
| 020 | |a 978-0-472-12432-9 |q electronic bk | ||
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| 100 | 1 | |a Love |D Joanna K. |0 (DE-588)1150333766 |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Soda goes pop |b Pepsi-Cola advertising and popular music |c Joanna K. Love |
| 264 | 1 | |a Ann Arbor |b University of Michigan Press |c July 2019 | |
| 300 | |a 1 Online-Ressource (320 Seiten) |b Illustrationen | ||
| 336 | |a Text |b txt |2 rdacontent/ger | ||
| 337 | |a Computermedien |b c |2 rdamedia/ger | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier/ger | ||
| 490 | 0 | |a Tracking pop | |
| 504 | |a Includes bibliographical references (pages 279-301) and index | ||
| 520 | |a This book examines the mediating role that Pepsi's commercials have played in forging lasting relationships between the American music and advertising industries from its 1939 "Nickel, Nickel" jingle to its pair of 2011-2012 X Factor commercials. It historicizes and analyzes widely disseminated Pepsi commercials for its signature and diet colas, focusing largely on well-known television spots and charting their evolution from featuring stand-alone, broadcast jingles to celebrities singing the latest pop songs and styles in its campaigns. This book investigates how Pepsi-Cola marketing has historically appropriated meanings from hit songs and celebrity musical endorsers, what new meanings its well-known spots attempted to emit, and why these commercials shaped future relationships between the American music business, the advertising industry, and corporate brands. | ||
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| 648 | 7 | |a Geschichte |2 gnd | |
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| 650 | 7 | |a Popmusik |0 (DE-588)4046781-8 |2 gnd | |
| 650 | 0 | |a Music in advertising |z United States |x History | |
| 650 | 0 | |a Advertising |x Soft drinks |z United States |x History | |
| 650 | 0 | |a Popular music |z United States |x History and criticism | |
| 650 | 7 | |a Advertising |x Soft drinks |2 fast | |
| 650 | 7 | |a Music in advertising |2 fast | |
| 650 | 7 | |a Popular music |2 fast | |
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| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a Criticism, interpretation, etc |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Erscheint auch als Druck-Ausgabe |t Soda goes pop |w (IDSBB)007189717 |9 588779407 |
| 856 | 4 | |u https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=5802063 |z Uni Bern: Volltext |x 06.08.2020/B400/JAD | |
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| 950 | |B IDSBB |P 100 |E 1- |a Love |D Joanna K. |0 (DE-588)1150333766 |e Verfasser |4 aut | ||
| 950 | |B IDSBB |P 490 |E 0- |a Tracking pop | ||
| 950 | |B IDSBB |P 776 |E 08 |i Erscheint auch als Druck-Ausgabe |t Soda goes pop |w (IDSBB)007189717 |9 588779407 | ||
| 950 | |B IDSBB |P 856 |E 4- |u https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=5802063 |z Uni Bern: Volltext |x 06.08.2020/B400/JAD | ||
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