Management information systems

managing the digital firm

Verfasser / Beitragende:
Kenneth C. Laudon, Jane P. Laudon
Ort, Verlag, Jahr:
Harlow, United Kingdom : Pearson Education Limited, 2019
Beschreibung:
1 online resource (652 pages) : illustrations
Format:
Buch (online)
Ausgabe:
Global Edition
ID: 592518574
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504 |a Includes bibliographical references and index 
520 |a For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-relat 
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