Principles of marketing for a digital age
Gespeichert in:
Verfasser / Beitragende:
Tracy L. Tuten
Ort, Verlag, Jahr:
Los Angeles :
Sage,
2020
Beschreibung:
XIII, 466 Seiten : Illustrationen, Tabellen
Format:
Buch
Online Zugang:
| LEADER | cam a22 4 4500 | ||
|---|---|---|---|
| 001 | 583533388 | ||
| 003 | CHVBK | ||
| 005 | 20201001102642.0 | ||
| 008 | 200404s2020 xxu |||| 000 0|eng|d | ||
| 020 | |a 978-1-5264-2334-4 |q pbk | ||
| 020 | |a 978-1-5264-2333-7 |q hardback | ||
| 035 | |a (IDSBB)007160846 | ||
| 035 | |a (IDSLU)001351549 | ||
| 035 | |a (NEBIS)011545547 | ||
| 035 | |a (OCoLC)993649788 | ||
| 040 | |a StDuBDS |b ger |d SzZuIDS NEBIS ETH-BIB |d SzZuIDS BS/BE A125 |e rda | ||
| 041 | 1 | |a eng | |
| 082 | 1 | |a 650 |2 15 | |
| 082 | 0 | 4 | |a 658.872 |2 23 |
| 084 | |a QP 600 |2 rvk | ||
| 100 | 1 | |a Tuten |D Tracy L. |d 1967- |0 (DE-588)1033004073 |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing for a digital age |c Tracy L. Tuten |
| 264 | 1 | |a Los Angeles |b Sage |c 2020 | |
| 300 | |a XIII, 466 Seiten |b Illustrationen, Tabellen | ||
| 500 | |a Online resources | ||
| 650 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd | |
| 650 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd | |
| 650 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd | |
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Marketing |x Technological innovations | |
| 650 | 7 | |a MARKETING STRATEGIES |x eng |0 (ETHUDK)000060832 |2 ethudk | |
| 650 | 7 | |a ONLINE MARKETING |x eng |0 (ETHUDK)000062396 |2 ethudk | |
| 650 | 7 | |a TECHNOLOGICAL AND SCIENTIFIC INNOVATIONS |x eng |0 (ETHUDK)000009017 |2 ethudk | |
| 650 | 7 | |a TEXTBOOKS (DOCUMENT TYPE) |x eng |0 (ETHUDK)000000099 |2 ethudk | |
| 655 | 7 | |a Lehrbuch |2 gnd-content | |
| 691 | 7 | |B u |u QP 600 |2 idslu LR | |
| 691 | 7 | |B u |a ONLINE MARKETING |z eng |u 65,09.05.1 |2 nebis E1 | |
| 691 | 7 | |B u |a TECHNOLOGICAL AND SCIENTIFIC INNOVATIONS |z eng |u 001.895 |2 nebis E1 | |
| 691 | 7 | |B u |a MARKETING STRATEGIES |z eng |u 65,09.01.07 |2 nebis E1 | |
| 691 | 7 | |B u |a TEXTBOOKS (DOCUMENT TYPE) |z eng |u (075) |2 nebis E1 | |
| 691 | 7 | |B u |a INTERNET MARKETING |z ger |u 65,09.05.1 |2 nebis E1 | |
| 691 | 7 | |B u |a MARKETING EN LIGNE |z fre |u 65,09.05.1 |2 nebis E1 | |
| 691 | 7 | |B u |a TECHNOLOGISCHE UND WISSENSCHAFTLICHE INNOVATIONEN |z ger |u 001.895 |2 nebis E1 | |
| 691 | 7 | |B u |a INNOVATIONS TECHNIQUES ET SCIENTIFIQUES |z fre |u 001.895 |2 nebis E1 | |
| 691 | 7 | |B u |a MARKETINGSTRATEGIEN |z ger |u 65,09.01.07 |2 nebis E1 | |
| 691 | 7 | |B u |a STRATÉGIES DE MARKETING |z fre |u 65,09.01.07 |2 nebis E1 | |
| 691 | 7 | |B u |a MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) |z fre |u (075) |2 nebis E1 | |
| 691 | 7 | |B u |a LEHRBÜCHER (DOKUMENTENTYP) |z ger |u (075) |2 nebis E1 | |
| 898 | |a BK020000 |b XK020000 |c XK020000 | ||
| 909 | 7 | |a Stoppsignal FRED |x 12.03.2020 |2 nebis DS | |
| 909 | 7 | |a NLLUHSW202008 |2 idslu L3 | |
| 909 | 7 | |a NL202008 |2 idslu L1 | |
| 912 | 7 | |a 171 |2 IDS LU | |
| 912 | 7 | |a 171 |2 E01-20200217 | |
| 949 | |B IDSBB |F A125 |b A125 |c 125F1 |j UBW_QP_600 241 |x NELA1252003 | ||
| 950 | |B IDSBB |P 100 |E 1- |a Tuten |D Tracy L. |d 1967- |0 (DE-588)1033004073 |e Verfasser |4 aut | ||
| 950 | |B IDSLU |P 100 |E 1- |a Tuten |D Tracy L. |d 1967- |0 (DE-588)1033004073 |e Verfasser |4 aut | ||
| 950 | |B NEBIS |P 100 |E 1- |a Tuten |D Tracy L. |d 1967- |0 (DE-588)1033004073 |e Verfasser |4 aut | ||
| 956 | 4 | |B NEBIS |C EAD50 |u https://opac.nebis.ch/objects/pdf03/e01_978-1-5264-2333-7_01.pdf |y Titelblatt und Inhaltsverzeichnis |x VIEW |q pdf | |
| 956 | 4 | |B IDSBB |C DSV51 |D DSV01 |a A100 |u http://www.ub.unibas.ch/tox/IDSBB/007160846/PDF |q pdf |x VIEW |y Inhaltsverzeichnis | |
| 956 | 4 | |B IDSLU |C ILU50 |u https://www.ub.unibas.ch/tox/IDSLUZ/001351549/PDF |q pdf |x VIEW |y Inhaltsverzeichnis | |