cam a22 4 4500 332852962 CHVBK 20201204112741.0 150418s2016 xxu 00 eng 2014047588 978-1-4522-9214-4 EUR 80.00 12139754 (IDSSG)001029341 (IDSBB)006369082 (IDSLU)001227834 (NEBIS)010559153 (RERO)R008037216 (LIBIB)000375199 (SBT)000846217 (OCoLC)905955791 (OCoLC)897946588 (OCoLC)894301683 (OCoLC)903482267 (OCoLC)905955791 AU@ ger SzZuIDS LU SzZuIDS HSG rda HF5414 .K67 2016 s1se rero 650 15 658.8 23 QP 600 rvk FL002F3E5376B2514FFFCC1257E2700471BC0 iCapture Lee Nancy R. 1945- (DE-588)17353807X Verfasser aut Social marketing changing behaviors for good Nancy R. Lee (University of Washington and Social Marketing Services, Inc.), Philip Kotler (Kellogg School of Management) 5th edition Los Angeles SAGE [2016] 567 Seiten Illustrationen Frühere Ausg. unter dem Titel: Social marketing : influencing behaviors for good Literaturverzeichnis The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R Lee and Philip Kotler (who coined the term 'social marketing' in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles are successfully applied to campaigns to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains over 25 new cases highlighting the 10-step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers. Soziomarketing (DE-588)4116549-4 gnd Social marketing Behavior modification Behavior modification fast Social marketing fast SOCIAL BEHAVIOUR (SOCIOLOGY) eng (ETHUDK)000056122 ethudk SOCIAL MARKET ECONOMY + WELFARE STATE eng (ETHUDK)000054311 ethudk Behavior modification (RERO)B013120910 Social marketing (RERO)B009876197 Marketing social (RERO)A021032424 rero Modification du comportement (RERO)A021024700 rero Lehrbuch gnd-content Manuels d'enseignement supérieur (RERO)A021035909 rero u Marketing; Planung; Analyse; Bewertung; Auswahl; Service; Verhalten; Entscheidung; Finanzierung; Positionierung; Promotion; Entwicklung ids J1 u Verhaltensänderung; Situationsanalyse; Sozialausgabe; Durchführungsplan; Erstelle; Marketingplan; Marketingprogramm; NeuDelhi; Forschungsbedarf; Kurzinhalt; Lehrveranstaltung; Marketingressource; Planungsblatt; Produktplattform; Unterscheide; Zielziel ids J2 u gewünschte Positionierung; international Social; monetärer Anreiz; monetäres Hemmnis; soziales Marketing ids J3 u Auswahl Zielgruppen Ziele; Creative Strategies; Einstellung Verhalten Ziele; Good NANCY LEE University of Washington; Identifizieren Barrieren Vorteile Motivatoren; international Social Marketing Association Academic; LEE University of; Los Angeles Angeles London NeuDelhi Singapur; Managing Social MarketingProgramme; Nancy LEE University of; Philip Kotler Kellogg School; Preis Ermittlung Währungs; Social Marketing Planungsblätter; Social Marketing Services; Social Marketing Umwelt; Social Marketing Verhaltensänderungen; Strategic Marketing Planning Process; Tippen Verhaltensänderung Theorien Modelle; Understanding Social; Unterscheide Social Marketing ids J5 u QP 600 idslu LR u SOCIAL MARKET ECONOMY + WELFARE STATE eng 330.342.146 nebis E1 u SOCIAL BEHAVIOUR (SOCIOLOGY) eng 316.62 nebis E1 u SOZIALE MARKTWIRTSCHAFT + WOHLFAHRTSSTAAT ger 330.342.146 nebis E1 u ECONOMIE SOCIALE DE MARCHE + ETAT PROVIDENCE fre 330.342.146 nebis E1 u SOZIALES VERHALTEN (SOZIOLOGIE) ger 316.62 nebis E1 u COMPORTEMENT SOCIAL (SOCIOLOGIE) fre 316.62 nebis E1 u QP 600 Marketing libib XF u 658.8 Marketing sbt TE Kotler Philip 1931- (DE-588)121409600 Verfasser aut https://unisg.link/hm00660586 Inhaltsverzeichnis BK020000 XK020000 XK020000 Metadata rights reserved rero E51ANH-2017 nebis E5 E27-20160104 nebis EN E27W-20160104 nebis EN bw SzZuIDS BS/BE 171 IDS LU E51WM E51-20171103 bw FL se SzBzSBTc IDSBB A125 A125 125F1 UBW_QP_600 76 Ed 5 NELA1251507 NEBIS N07 N07 N07FH QP 650 LEE 2016 IDSBB A322 A322 FH TPH WA 950- 103 akz:ba/psti/k/NELAA3221504 IDSBB B569 B569 569IS IMU-CB 5-74 NELB5691606 Stao: Prof. Messner IDSBB B400 B400 400J5 BeM RFA 51799 NELB4001509 IDSSG 100 1- Lee Nancy R. 1945- (DE-588)17353807X Verfasser aut IDSSG 700 1- Kotler Philip 1931- (DE-588)121409600 Verfasser aut IDSSG 856 40 https://unisg.link/hm00660586 Inhaltsverzeichnis IDSBB 100 1- Lee Nancy R. 1945- (DE-588)17353807X IDSBB 700 1- Kotler Philip 1931- (DE-588)121409600 IDSLU 100 1- Lee Nancy 1932- (DE-588)1089446829 Verfasser aut IDSLU 700 1- Kotler Philip 1931- (DE-588)121409600 Verfasser aut NEBIS 100 1- Lee Nancy 1932- (DE-588)1089446829 NEBIS 700 1- Kotler Philip 1931- (DE-588)121409600 RERO 100 1- Lee Nancy 1932- (IDREF)069742316 aut RERO 700 1- Kotler Philip 1931- (IDREF)026952904 aut LIBIB 100 1- Kotler Philip LIBIB 700 1- Lee Nancy LIBIB 856 -- https://doc1.bibliothek.li/acc/flmf044632.pdf Inhaltsverzeichnis (pdf) Inhaltsverzeichnis SBT 100 1- Lee Nancy IDSBB DSV51 DSV01 A100 http://www.ub.unibas.ch/tox/GBV/812398661/PDF pdf VIEW Inhaltsverzeichnis IDSLU ILU50 https://www.ub.unibas.ch/tox/GBV/812398661/PDF pdf VIEW Inhaltsverzeichnis SWISSBIB 332852962